How to Make Great Pinterest Pins

Pinterest is Not All about Pins

Contrary to popular belief, Pinterest is not all about “pins or pinning”. Although it does play an important part in building your social media presence on the internet, it is just a part of the scenario. First off, let’s look briefly at the Pinterest “pins”. Everyone seems to have a preference as to the size of “pinnable” images to place on the site. Some prefer the vertical images and others the horizontal ones. Studies have shown that the pins that have been repinned the most are the vertical ones, and their sizes run from 700 wide by whichever height you wish. A majority of pins range in the 700 wide by 1100 length and upwards. The most important factor in a pin image is its width.

SEO and Pinterest

Now let’s forget about the actual pins for the time being and start thinking about SEO or search engine optimization. Mostly everyone knows about the importance of using keywords in their content, and well, using keywords in your content for Pinterest pins is just as important. Therefore, when pinning content to Pinterest make sure that you write out a good description to inform and entice people to view your pin.

Photo Editing Software and Teaser Text

Make sure that you use photo editing software to add teaser text across your graphic. If you do not have your own graphic, you can use one of the many free photo sites to get a graphic that you can use. Stock.xchng, Morguefile, and Flickr are just a few examples.

Call to Action

Always remember to place a call to action in your content. This will inform others what you have to offer. By doing so, they will then decide as to whether or not they will click the pin and visit your website. Use catchy phrases to grab their attention. Lists, how-to’s, recipes, and DIY projects seem to do very well on Pinterest.

Another great way to grab the attention of new traffic is to incorporate videos or infographics into your content before you place it on the site. People love visuals and they will take the time to view what you have to offer.

Recap

Let’s recap what will help you to gain more followers and improve your page rank, yes, I did say page rank, on Pinterest.

– Well-written content
– Clear graphics that are properly sized
– Infographics
– Call to Action
– Teaser Text
– Videos
– Captions
– Keywords
– Price

Pin Smart

And lastly, remember to pin smart. This means to pin often, and pin other content from around the internet onto your boards as well. By doing so, you will entice others to follow you, or pin your content onto their social media. Changing out the Pinterest pin board cover at regular intervals will give viewers something new to look at and learn about.