FollowBloggers know the importance of social media. Social media is used by bloggers to reach new traffic as well as by companies who want to build their brands. Whether you are a blogger or a business owner, website promotion is one of the main reasons why people use social media. Bloggers who want to expand their reach and gain new followers should start by using social media if they have not done so as yet. Here are some tips to help you utilize the social media networks to expand your reach.
Tips for Reaching New Traffic on Social Media Networks
1. Make Social Media Accounts- It is important for new bloggers or website owners to make a social media account across several networks. Some of the more popular social media platforms include- Facebook, Twitter, and Pinterest. There are several others that you can also work on developing. However, only choose the amount of social media networks that you can commit yourself to as you will have to constantly update them with fresh content in order to keep others interested in what you have to say or offer.
2. Social Media Buttons- Install social media buttons on your webpage. You can code the buttons so that your blog readers can follow you across your social media platforms. Choose sizes and colors that will accentuate your website.
3. Keep Your Eyes on Your Traffic- Install a Google Analytics code in your website header. This tracking code will give you some insight as to where your blog traffic is coming from, what pages they visit, and what content is attracting the most attention.
4. Use Varied Media Content- When making a blog post, it is important that you also take the time to make it visually appealing. Adding images, audio, or video components to your webpage will attract readers. Make sure the media content that you choose to display is of high quality.
Now that you have an idea on how to expand your reach across social media networks, now it is time to put those plans into action. Make time to schedule website promotion across one social media platform, an example would be Mon, Wed, Fri, Facebook promotion, Tues-Thurs Pinterest, and Sunday Twitter. You could also switch around the social media platforms every week. This way you will build your social media following across the three networks without becoming overwhelmed.
Would love some interaction from you! Leave your comments below.
Which social media networks do you use? Do you promote yourself across them on a weekly basis?
I think the varied media content is a great tip. I’m always trying to mix it up, esp. with Facebook.
Try adding audio or video to a couple of your posts, rather than just text and images. See which ones bring you more page views.
great ideas you are sharing!! I have a question though- why do you have so few share buttons in your sharebar?
The reason for this is that these are the only social media networks that I use.
I really need to take your advice about spreading out certain social medias for certain days. Sometimes I get too overwhelmed & then end up behind, so a schedule would definitely help.
Try that and see how well it works for you. You can change it up to suit your needs.
I always try to mix up my social media and do different things on different days.
I do a little of everything every day but there are days I focus more on one form of social media then others based on traffic patterns I’ve noticed.
all important ideas, but I think it’s also important to send multiple shares through out the day or even week for maximum exposure to posts because not everyone is on at the same time of day to view what you have posted.
These are great tips, and although I do mix up my social media, Facebook always has the most interaction and gets the most traffic. I love Pinterest but mostly for personal enjoyment!
I LOVE the idea about mixing it up doing one on certain days of the week and others on other days of the week this way your readers dont get bombarded with your postings. I use facebook,twitter,youtube,pinterest and Instagram on reg basis I do of others but i rarely use them.
Great reminders to keep on top of things.
Such great tips. There are so many social media platforms.
Those are great tips! The importance of social media is growing ever more necessary. Creating that presence and keeping it consistent is so important. Great post!
I do tend to rely on Pinterest too much. Your post has really made me think. Thanks for the great info.
I love learning new ways to use social media to grow my blog. Thanks for the tips!